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Paris Photo 2011 –Forma Galleria (Italy)

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Introduction
Since its opening in 2005, Forma Galleria actively promotes international masters of photography as well as emerging talents. Thanks to the high quality and variety of works proposed, the gallery is today an established reference point for collectors of both classic and contemporary photography.

What is your point of view on the financial side of the photographic market today ?
Despite the worldwide economic crises, collectors through diverse channels – fairs, auctions, private sales -. clearly demonstrate a renewed confidence in the photography art market, showing firm demand for this medium. 
Traditionally, the photography market is undervalued compared to other segments of the art market. One can purchase quality work by well-established artists for a relatively low price. In addition, this market segment is less volatile than contemporary art. It has its blue chip and well-established artists with a growing market and rising interest.
The photography art market most definitely holds unrevealed potential.

Artists exhibited
Piergiorgio Branzi, Lorenzo Cicconi Massi, Giorgia Fiorio, Mario Giacomelli, Mimmo Jodice, William Klein, Irene Kung, Nino Migliori, Sebastiao Salgado, Paolo Ventura

Forma Galleria
Stand : D60

Piazza Tito Lucrezio Caro, 1
20136, Milan Italie
T. +39 02 890 754 20
F. +39 02 890 754 18

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