After the Champs-Elysées, a photo exhibition, XXL banners and a book designed by Paris Match to be discovered at the Versailles Exhibition Center during the Salon International de l’Agriculture.
To celebrate its 60th edition, the Salon International de l’Agriculture called on Paris Match to design and produce a unique photo device: a large format photographic exhibition deployed on the Champs-Elysées, then within the Parc des Expositions de Versailles, a book paying tribute to the agricultural world, and monumental photo tarps in the Salon International de l’Agriculture.
60 editions in the eye of Paris Match
In 1964, the Salon International de l’Agriculture opened its doors. The immediate success has never wavered since, since it welcomes 1% of the French population each year. The exhibition center at Porte de Versailles, in Paris, then becomes, for 10 days, the largest farm in France. A great showcase of the rural world, the show is a link between the French, their land and their territories.
The archives of paris match revealed
Paris Match has brought us more than 70 years of passion, sensations… and legendary photos illustrating current events, turning points, and historic occasions. “Match photos” chronicle the world, in its solemnity and in its merriment. More than 70 years of stories by great correspondents reporting from the locations where the events are happening, sometimes risking their lives to convey the power of the news, in its glory and in its despair. Another reason that Paris Match photos are so emblematic is because the editors meticulously select them each day among thousands, choosing only the best: those which appeal to the emotions we wish to share with our readers. Finding just the right photo – the most iconic one, the one that will convey the most information and that will most impact the reader – has always been, and will always be, the mission of Paris Match. These thousands of carefully archived photos are kept in optimal conditions near the editorial offices like a coveted treasure: a cultural patrimony like none other in Europe.
So to share this history, to give it its due, to spread the influence of this iconographic collection – and also to support photojournalism, which has become a precarious profession –, the Paris Match Development Department creates and coordinates customised exhibitions for the general public and offers these now-legendary photos for sale.
Exhibition curator: Marc Brincourt
