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Henaff reminded us of the visual history in advertising. In 1932, Jean Carlu was already putting photographs in the center of his posters. And the Lumière brothers filmed a commercial in 1897 for Sunlight, which customers in 2013 would love, since the brand is visible throughout the commercial’s 35-second footage of women washing their laundry. Today the image is everywhere. Does photography risk ruin through overexposure? For Valérie the answer is to stop being banal, and she provided three examples from her agency.
After double-majoring in psychology and sociology & marketing, Henaff began her career as a strategic planner at French agency Callegari Berville. In 1996 she joined agency BDDP as a strategic planner before rapidly becoming a director. Two years later, she co-led the creation of BDDP&Fils alongside Olivier Altmann. In 2004, Valérie Henaff joined TBWA Paris as director of strategic planning of Tequila and agency.com. For three years she led the SNCF account and its commercial brands (TGV, Corail Téoz, and TER). She joined Publicis Conseil in 2007 as general director in charge of strategy and development, where she manages accounts like Renault, Orange and Nestlé.
