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Peter outlined the place of photography for media outlets seeking new business models. How can one engage the consumer? How can one engage the journalist without images? The text is not a consumer product, but the photograph is. His hypothesis is that text + photography = consumer product. His example was an application developed by the Dutch newspaper NRC Handelsblad. Following an investment of 300,000€, the paper has earned 1 million euros through paid downloads of the application.
Peter Littger is a Berlin-based journalist and strategy consultant for premium and paid content. He works with traditional international publishers as well as with platform-based social publishing start-ups. His objective is to create greater value and higher yields through unique content propositions. Together with his clients and their stakeholders, he improves existing editorial formulas and develops new models to better suit audiences and commercial needs. His advice in a nutshell: “Being different and compellingly entertaining or useful is key.” Previously, Littger worked in senior positions with German-language publishers like G+J, Ringier and Holtzbrinck/“Die Zeit”.
