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Eight times more views, 2.5 times more profits: when an apartment is photographed by a professional, the numbers speak for themselves, says the director of AirBnB in France. Nicolas Ferrary emphasized the role of photography in AirBnB’s success, seeing no opposition between photography and digital technology, but rather a symbiosis. Having one’s listing photographed by a professional also reassures renters, since it was verified by AirBnB. The photographer as guarantor?
Nicolas Ferrary joined Airbnb in 2012, when it opened its French office. As operations director, he led business development and partnerships. In May 2013, he became French Director, leading a team of over 20 people in the development of French hosting and travel. Before joining Airbnb, Ferrary was the regional manager of Groupon France and, prior, a consultant at McKinsey.
