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Julia recently left her post as creative director at the MoMA to join the e-commerce website for handmade and vintage objects, Etsy.com. The site made a billion dollars in sales in 2013, and serves as a wonderful example of the successful use of professional photography for e-commerce. Etsy teaches its sellers how to take pictures to better showcase their products.
Julia Hoffmann is the Global Creative Director for Etsy. Based in Berlin, she oversees the visual brand internationally across all consumer touch-points. Prior to this, and for the past five years, she served as Creative Director of the Museum of Modern Art in New York. As head of the Advertising and Graphic Design Department, she oversaw brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA’s exhibitions and programs. Hoffmann also held senior roles at Pentagram (Senior Designer) and Crispin Porter + Bogusky (Art Director). Born in Frankfurt, Germany, she earned her BFA at New York’s School of Visual Arts, where she was also a faculty member for the last five years.
