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A conference on the era of the digital image was held last week at the Jeu de Paume in Paris. It was the first of its kind to bring together so many important participants. We wanted to show you a conference with the most interesting ideas discussed at the conference unfortunately, for technical reasons the video is not ready. We will tell you more as soon as we have more informations.
Digital technology has been disrupting the economy and practices of photography since its appearance in the early 2000s. The recent emergence of sites like Instagram and Pinterest have continued these developments, which Ooshot wanted to explore by organizing the first conference of its kind on the role of photography in the digital economy.
The digital economy promotes the idea of instant exchange, of a collaborative economy like crowdfunding and crowdsourcing. So far these approaches have considered the image as a complementary element in the discussion, as opposed to a central one.
Recently, the popularity of mobile devices like smartphones and tablets has forced digital companies to rank the image as one of their central concerns. Major companies like Twitter (60% of retweets contain an image) and AirBnB (apartments featuring images taken by professional photographers increased their earnings by 250%), keep the image in mind when designing their applications.
With “Talking Visuals,” Ooshot begins a cycle of conferences centered on the idea of visual discussion: photography is no longer merely illustrative, but an essential part of the digital world.
To explore this new reality, Ooshot sought to compare the experiences and views of people from different backgrounds (public and private), different countries (France, Germany, USA, Denmark), and different industries (manufacturers, advertisers, the media, websites, applications), along with input from the creative individuals on hand.
The wide range of opinions and suggestions left a double impression. Photography of course must adapt to inevitable digital constraints, but reflexively, and the field of possibilities is multiplied by these same constraints.
While the head of photography at the French Ministry of Culture outlined the desirable evolution of the profession, the economist Dominique Sagot-Duvauroux presented the details. The territory of expression for the image is expanding as it reaches new media, and a designer from Renault elaborated on the role that visual language plays at the company.
Xavier Romatet, the president of the group Condé-Nast France emphasized this duality of adaption and opportunity by citing how American magazines in his group might develop new editorial products using previously taken photographs, rather than having to renegotiate the usage rights every time.
The idea of an easier and more varied use of photography was also discussed by the founder of EyEm, an application similar to Instagram, and the creative director of Etsy, the e-commerce website for artisans. The director of Publicis France also showed how in advertising, photographers will be increasingly asked to adapt to their work for viewers using multiple screens.
The afternoon came to a close with two other presentations: a highly original creative collaboration, Skatemoss.com, which brings together photography and digital; and the concluding remarks by Gilles Babinet, who is France’s digital champion at the European Commission, who examined the new borders of intellectual property.
The first conference “Talking Visuals” on the role of photography in the digital economy suggested a very promising future.
Valérie Hersleven
Contact :
Valérie Hersleven, Cofounder and CEO of Ooshot
[email protected]
T +33 (0)1 42 72 74 48
