ELSE is the magazine for the other photography. A photography considered not only for itself, but that manifests itself in series, collections, brought together through the eye of the photographer, the artist, the critic, the curator, the collector… Breaching from the cult for the beautiful image, a history of photography shaped alongside that of Fine Arts or a history of masterworks, ELSE is the magazine for obsessive approaches, the impoverished image, the image in disguise, the image diverted, appropriated, re-appropriated…
From reconciliations to confrontations, from historic to contemporary, from vernacular to artistic, ELSE embraces everything, mixes everything, and revels in a categorized classification of images. Platform, network, meeting point for unconventional approaches, ELSE defines itself as an ever widening circle inviting those with a taste for differentia, under the scrutiny of the editorial committee—Christophe Blaser, Clément Chéroux, Joan Fontcuberta, Erik Kessels, Christoph Schifferli and Véronique Terrier Hermann.
At the junction of banality, strangeness and the quotidian, ELSE aspires to be a visual laboratory, an attempt to make the images speak. Under the artistic direction of Thierry Häusermann and Raphaël Verona (Idpure), ELSE compiles each portfolio as a visual demonstration, reducing text to its minimum; factual, it favors images.
Why ELSE? Because ELySéE. ELSE is a production of the Musée de l’Élysée, and aspires to become the Swiss magazine of photography. What else? ELSE, the other photography.
ELSE is published twice a year, in June and November. ELSE is available in kiosks, bookshops, at the bookshop of the Musée de l’Elysée, or upon subscription.
