Every year about 10,000 babies are born worldwide through artificial insemination. Single women who currently represent half of the customer base, tend to select donors based on the search for a dream prince: the perfect man, charming and healthy. Increasingly, new lives are engineered not only with the aim of avoiding severe disabilities or diseases, so-called negative eugenics‚ but also in an attempt to reach a sort of personal ideal: what philosophers call individual or new eugenics. And personal ideals rarely feature red hair.
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