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Hermès by nature

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After warm Florida light with photographer Harry Gruyart (Magnum) in 2015, the new campaign for Hermès Printemps/Summer 2016 is extending into the virgin wilderness of Australia with Japanese photographer Yoshihiko Ueda. It’s a “grandeur nature” call (the year’s theme) secretly shot in Kosciuszko National Park that Victoria Marenzi, artistic director of communication at Hermès and artist Yoshihiko Ueda, interprets for us.

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