After the warm Florida light with photographer Harry Gruyart (Magnum) in 2015, the new campaign for Hermès Printemps/Summer 2016 is extending into the virgin wilderness of Australia with Japanese photographer Yoshihiko Ueda. It’s a “grandeur nature” call (the year’s theme) secretly shot in Kosciusko National Park Australia that Victoria Marenzi, art director of communication at Hermès and artist Yoshihiko Ueda, interprets for us.
L’Oeil de la Photographie : Victoria Marenzi, Beyond that of the urban loafer, placed in nature and wild grasses, what is the inherent driving force of this new voyage?
