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Gil Elvgren : The Norman Rockwell of Cheesecake


The illustrated pin-up was the most popular girl in mid-twentieth century America. Long, slender legs, an impossibly small waist, bursting curves and a wide-eyed innocence felled hearts across the country. This ubiquitous vision of feminine perfection was ‘The Elvgren Girl’, named for her creator, Gilette A. Elvgren (1914-1980). An immensely talented artist who enjoyed a prolific, forty-year career, Gil Elvgren was a master of the female form, combining technical proficiency as a painter with an innate ability to capture a sensuous yet naive beauty in his subjects. Known as ‘The Norman Rockwell of Cheesecake’, Elvgren’s name ranks alongside Alberto Vargas and George Petty as one of the greatest maestros of the pin-up to have ever lived.

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