In a sensitive and elegant exhibition, photographer Sonia Sieff brings together 47 portraits of committed women. Artists, models, entrepreneurs, creators, authors, surgeons, philosophers, journalists, they embody a generation that moves the lines and can no longer bear to see the world damaged, polluted, threatened in its beauty and its ability to preserve the diversity of life. by systems that we collectively struggle to transform.
Made around the mouth and more specifically lipstick, the exhibition is like a manifesto. Very personal legends remind us that the choice of a lipstick, even if it may seem trivial, is not. It reminds us that it is in daily gestures that lives are written, identities are told and the fight for the planet will be won.
For Sonia Sieff, this project carried out in partnership with La bouche rouge, a make-up house known for its environmental commitment, was obvious. “This project was born from a crazy gamble! The fact that all the women answered present is very strong for me. This shows that the yes calls the yes. Love calls love. And the craziest things are possible! The photographer, who has long been committed to preserving the environment, is delighted with the awakening of consciences that we are witnessing. “It is more and more true since the confinement, which has led to a new way of seeing life”, she confides to the Eye of photography.
For entrepreneur Nicolas Gerlier, founder of La bouche rouge, commitment to the planet is at the root of his action. “1 billion lipstick tubes are thrown away every year without being able to be recycled. I wanted to create cosmetics that also make the planet beautiful.”
“We are aware that an unprecedented wave is coming. But it is at the top that it must move! “recalls Sonia Sieff. In the meantime, the total profits made by La bouche rouge, from March 15 to April 8, on lipsticks sold via the e-boutique www.laboucherouge.fr will be donated to the “Eau vive Internationale” association.
Amalia Casado
Sonia Sieff : Kiss for Life
April 1-6, 2022
Galerie Little Africa
6bis rue des Gardes – 75018 Paris
https://littleafrica.fr/en/
