Photographer for fashion and advertising during the two decades preceding the year 2000, Gilles Serrand surprised with his colors, his lighting and his humor, often quirky, sometimes provocative.
A burst of laughter on the tattered walls, Susie’s yellow sweater, her smile… I gasp, I exult! the woman is not an object, but part of a radiant tomorrow.
The bus had disappeared with all the musicians, the technicians, and there was the horizon with all the fir trees and behind, the mountains, which looked at her, all alone in her red dress, and her icy voice.
Paris had disappeared from the horizon, and the caravan became rosier as the sky flared up. She clutched in her black purse the meager receipts of her usherette tips. Bus Stop was on at the Ciné Action.
In a gallery where cinema legends are honored, Gilles Serrand is invited.
Like the photos in the windows at the entrance of movie theaters, the portraits, scenes or landscapes of this exhibition tell the story, of a legendary cinema, on one of the walls, and of a cinema in the making, on the opposite one.
Moving on to directing without abandoning his first profession, he continues his research; his work only claim is to avoid clichés and to provide something akin to happiness. Photographs that do not swell with concept or technology; they breathe, restore the freshness of unique moments; we would gladly take them home to prolong this brand new feeling of life experience.
Anna degli Fioretti
Gilles Serrand : Cinéromanphoto
until January 30, 2023
8, rue Eugène Fromentin
17000 La Rochelle, France