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Arles 2013: Paulo Nozolino (L’Occitane)

It suffices to say its name to conjure up a shimmering field of violet waves. The soothing image and perfume of lavender are integral to Provence’s landscape and to the history of L’Occitane. It is impossible to imagine the deterioration of this flower that has always survived the region’s harsh climate. And yet the cultivation of lavender is currently facing two major problems: a decline induced by phytoplasma, a disease transmitted by leafhoppers, and climate change. In recent years, the production of lavender essential oil in Provence has been reduced by half.

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