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AnzenbergerGallery : The Secret Service of Flowers : Natalie Strohmaier : Unattainable Beauty


The AnzenbergerGallery is showing seven works by Austrian and international artists who have dedicated themselves to the theme of flowers. Using a variety of photography-based techniques, works full of aesthetics, humor, fantasy, perfection and poetry were created. We chose to present the work of Natalie Strohmaier.

Natalie Strohmaier: Unattainable Beauty

The series “Unattainable Beauty” addresses the unrealistic ideals of beauty that continue to be conveyed through advertising and social media, despite contrary movements in recent years. The perfect representations of the advertising industry create pressure to conform to a certain body type or fashion standards. To address these absurd ideals of beauty, which are hard to escape in everyday life, artificial creatures have been created with flowers – the symbol of beauty and youth par excellence  posing like models in front of the camera. The new “superflowers”, which are obviously not naturally grown, represent an unattainable beauty that has been artificially created. The fascinating creatures seduce the viewer with their unusual appearance and at the same time raise questions about the manipulative flood of images in advertising and social media, but also about the artificial optimization of outward appearance in general.

All of the “flower models” have been assembled by hand from different cut flowers and potted plants and were photographed in the studio. Some of the plants and flowers were sewn or pinned together using pins, which were later retouched.


The Secret Service of Flowers
Opening: February 1, 2024 at 7pm
Exhibition goes from February 2 until April 26, 2024
Absberggasse 27 A
1100 Vienna – Austria

Opening hours: Wed-Fri 12-6 pm


More about Natalie Strohmaier:

More about F & D Cartier:

More about Denis Brudna:

More about Jutta Fischel:

More about Heather F. Wetzel:

More about Yelena Zhavoronkova:

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