Two years ago, fashion designer Anne Fontaine launched a foundation aimed at raising awareness on the growing issue of deforestation. Since then, the Anne Fontaine Foundation has been working to establish multiple tree-planting projects in the most endangered forest in the world, the Brazilian Atlantic Rainforest, located in Anne Fontaine’s native country. The interesting characteristic of this Foundation is its intense engagement in the arts in order to raise environmental awareness and ultimately fund these reforestation initiatives.
Projected to be launch at Sotheby’s in Manhattan from March 30 to April 8, Trees in Focus features breath-taking photographs from thirty-five international photographers. As Anne Fontaine says, “Trees are an endless source of wonder and inspiration”. Through the diverse visions of these artists, the pieces on display capture the many faces of trees and vegetation. “Creating digital x-ray images of threatened plants and endangered animals is my way of bringing the extraordinary beauty of Brazil’s biodiversity to the public” asserts participating photographer Steve Miller. The Aleppo pines of Andre Rau, the Japanese cherry blossoms of Lucille Reyboz, the Palm trees of Sarah Moon, the giant roots in the Angkor ruins from Jean Pagliuso or the Durian trees of Sebastião Salgado are as many expressions of diversified inspirations. Representative of their authors’ deep environmental commitment, these shots are all to be sold for the benefit of the Anne Fontaine Foundation. A true melding of the worlds of fine arts and environmentalism, this event is said to be the first stop of the itinerant exhibition’s international tour.
Future locations include Paris, São Paulo and different cities in Asia.
Exhibition
Trees in Focus – The Anne Fontaine Foundation
From March 30th to April 8th, 2013
Sotheby’s
1334 York Ave
New York, NY
USA
+1 212-606-7000
Book
Objectif Arbres
Assouline Editions
All profits raised by purchasing the book will go towards supporting the Foundation’s reforestation efforts in Brazil.
