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Regardez voir : “La vie en Kodak” with Gilles Mora and François Cheval
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Regardez voir : “La vie en Kodak” with Gilles Mora and François Cheval

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Every week, L’Oeil de la Photographie presents the radio program Regardez voir, produced by Brigitte Patient on France Inter. Meeting with Gilles Mora and François Cheval.

From the 1950s to the 1990s, the American company Kodak produced “Coloramas,” colorful, panoramic images measuring 18 meters long. Inspired by the idea of the mass spectacle as advertising, the Coloramas were made to be exhibited in Grand Central Station in New York to promote Kodak film. Through the mythologies they depict, Coloramas are the most obvious expression of the American postwar dream, establishing, “a clearly defined catalogue of ethical attitudes,” says Gilles Mora. A sociological artifact in vibrant colors, changing with the fashion of the decades, the Coloramas, sometimes shot by masters of photography, including Eliot Porter and Ansel Adams, express the shared national imagination.

 

EXHIBITION
« La vie en Kodak » – Colorama publicitaires de 1950 à 1970
Through May 30th, 2015
Pavillon Populaire
Espace d’art photographique de la Ville de Montpellier
Esplanade Charles-De-Gaulle / 34000 Montpellier
From Tuesday to Sunday (10am-1pm and 2pm-6pm)
Coproduction Pavillon Populaire, Ville de Montpellier / Musée Nicéphore Niépce, ville de Chalon-sur-Saône
Curators: François Cheval et Gilles Mora
Cataloge published by Hazan
http://www.montpellier.fr/506-les-expos-du-pavillon-populaire.htm


INFORMATIONS
Emission Regardez voir par Brigitte Patient
Le Jeudi à 23h15 sur France Inter.
En partenariat avec L’Oeil de la Photographie
http://www.franceinter.fr/emission-regardez-voir

 

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