The band Polaroid is undergoing a revival. On September 14, Polaroid launched a new brand called Polaroid Originals. Two new products are being launched, in order to celebrate the 80th anniversary of the brand and the creation of the famous object by Edwin Land in 1937.
A new instant camera called Polaroid One Step 2 was created. It will have include powerful built-in flash, a USB port, a long-lasting battery and will be just as easy to handle as the first Polaroid One Step, as assured by the brand.
The brand Polaroid Originals also revived its films in black and white, color and limited editions. The whole new range of films will be usable on new as old polaroids.