Opinion Way and the CEWE printer released a survey of 1,000 people aged over 18 years old to find out about the photographic practices in France, especially among young people. Digital book, The use of the mobile phone as a camera printing pictures are key question investigated. of the investigation.
The survey shows that people aged between 18 and 34 frequently use their cell phones like a camera. 69% of young people do at least one photography a week with their phone, compared to 67% with a digital camera. And 56% of this same age group would regret not being able to take it, if they came to lose their mobile.
While 82% of young people say they are attached to photographic book, especially those of their childhood, only 32% regularly print their pictures. Paradoxical figure, since 66% of them would like to do more in the future. A gap in practice that shows a real financial opportunity for printers.