Brakhax2. It is a formation of two people, father + son, 4 eyes and 2 brains, that choose to express ourselves at every level. From the right side of reality.
The strength and expression of our relationship starts there. Whenever we approach any subject, it’s always told through the lense of the story, never the lense of the camera. We span the years of time, generations, so that what we choose is based on timeless emotion and truth. We believe whether it’s fashion, advertising, motion picture, or fine art, each represent so much life, so much simplicity. Living this perspective brought us to Brakhax2. When we grab your attention it’s never to just say hello but rather to question- how do you feel. It’s about looking into the picture, engaging it; rather than looking at the picture, and just passing it by.
Every aspect of pre-pro-post production is always to maintain a sense of who we are, what we want to say. We believe, we must continually challenge new ways to say something, never sounding, never looking the same; these are the veins of our work. The detail, the aesthetic of that dream is of ultimate importance. That is what we aspire to do in every piece.
But that’s only half of the fly (our motto). That’s why, when you combine the two wings of our language, it always becomes a marriage of the surreal skating the line of reality- simply- so real.
Be Flahy.
Moshe Brakha and Eddie Brakha
