“During trips to Sicily and Mauritius I had the chance to take aerial photographs, which led me to think about the concept of aerial fashion and diptychs.
The infinite possibilities of aerial photography have always fascinated me: it offers a different perspective and understanding of the city, nature and the world. A car becomes a toy, a wall that would block one’s view at ground level becomes a line, a sand dune becomes a wrinkle in a sweater…
After a first series for WAD, I shot two others for Süddeutsche Zeitung Magazine, and then for Missoni, Pepe Jeans and Lacoste.
For Lacoste, I worked on the ground and in the air to capture abstract and geometric views of cities while concentrating on the most iconic areas of London for Pepe Jeans, with recognizable details appearing in each diptych. Nature, the sea, the city, urban planning… While the principle remains the same from one series to another, the way of exploring changes each time because each series presents it own unique challenges.”
Joseph Ford was born in London in 1978. After a degree in French and Italian at the University of Cambridge, he began assisting various still life advertising photographers.
He shot his first advertising campaign in 2004 for TBWA Paris, and since then has been lucky enough to work for clients around the world, mostly shooting people on location and in studio. Over the last few years he has been commissioned increasingly frequently to shoot aerial images.
His work has been featured in the PDN Photo Annual, Epica Awards, IPA, Luerzer’s Archive 200 Best Ad Photographers, OneEyeland, Cristal, AOP Photographers Awards, Eurobest.
When he is not shooting or travelling, he lives in Brighton, UK.
http://www.josephford.net
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http://instagram.com/josephfordphotography
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CONTRIBUTOR
Severine Morel
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