When the contemporary art world burst into maturity in New York’s 1970s Soho, ground zero was a loft building known as 420 West Broadway. Home to Leo Castelli, Ileana Sonnabend, André Emmerich, Charles Cowles, Mary Boone and Hirschl & Adler Modern, “420” became a must stop on the New York art circuit, as for the first time, gallery exhibitions began to trump museum offerings. San Francisco followed suit in the 1980’s and by the middle of the next decade 49 Geary came to have the highest concentration of galleries in the Western United States. Today, 49 Geary is home to four internationally important photography galleries: Fraenkel Gallery, Robert Koch Gallery, Scott Nichols Gallery and Stephen Wirtz Gallery.
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