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Hyères 2012 – Prix LVMH : Florian van Roekel

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“My work revolves about the way we experience everyday life and how that affects the way we deal with each other. My images are documents, taken from a candid reality. But what they really seem to document is the way our perception of the world around has been coloured by years of media input. The series How Terry Likes his Coffee is the result of a fifteen months exploration of five different offices throughout the Netherlands. The book narrates the feeling of being disconnected from your daily surroundings, but at the same time longing for a real personal connection with another human being. I suggest that office culture and our society as a whole are preoccupied with a rational way of interpreting.”

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