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Hasselblad Heroines : A Celebration of Female Photographers #1


Hasselblad Heroines shines a light on female photographers around the globe as they make their mark in the photographic industry. Through these spotlights, each Heroine shares their experiences, tips, and inspiration to fellow photographers, encouraging them to bring their creative visions to life.



Flóra Borsi is a Hungarian fine art photographer utilising exquisite photo manipulation to create unconventional portraits. With a surrealist touch, Flora uses her own life, memories, and emotions to execute stunningly peculiar images featuring her as the main subject. Flóra plays with the relationship between body and self, reflects on the fragility of the human psyche and raises questions of female representation in art in her captivating creations.



Slovakian beauty photographer Andrea Zvadova uses her work to celebrate unusual beauty, diversity and uniqueness. Her macro and portrait images capture peculiar details, transforming a standard beauty image into a window of curiosity and abstraction. Capturing human features on a macro scale allows Andrea to share a nuance between fine forms, natural tones and vibrancy. As a self-taught photographer, Andrea’s burgeoning career in photography has given her confidence in her vision and specific viewpoint.



Born in Russia, Katerina was brought up in a creative atmosphere by her mother, a visual artist. Formally educated in painting, she digitally manipulates many of her photographs to appear as paintings and often uses herself as the model in her work. Katerina’s passion for classical art combined with her interest in technology led her to experiment with mixed media – she constructs her spaces by taking a slice of reality from photography, atmosphere and light from graphics in post-production and reconstructs her spaces in collage.

Katerina’s sublime, mystic self-portraits combine multiple modes of artistry to create her images. She chooses her subject matter from observations of everyday life, sharing a personal point-of-view based on feminist principles.



Natalia Evelyn Bencicova’s work is never quite what it first appears to be. Her photographs depict meticulously controlled compositions characterised by aesthetic sterility, tinged with poetic undertones of timeless desire and longing. Natalia Evelyn constructs compelling narrative-based scenarios that blur the lines between reality, memory and imagination — or “fictions based on truth”. Her work invites viewers into her imagination, often using a washed-out colour palette set within curiously symbolic environments. “For me, starting isn’t the moment when you pick up your tool of expression whether it’s a camera, pen or brush. Rather, it’s the time before which I’ve spent daydreaming and imagining the stories which I create inside my head. My inner world is definitely where my work comes from.” Natalia Evelyn is also the 2016 Hasselblad Master of the portraiture category.




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